Throughout building The Grape Escape TV Network, these two questions came up a few times: What if everybody in the wine world doesn't agree with my brand? And, will I lose my credibility? These questions fuck with your mind and essentially stall you from moving forward.
Mulling this over in my head “wine snobs” came up. I realized that wine snobs would be the only people I would piss off with my brand. So my brand motto came to existence: "WINE SNOBS FUCK OFF!" Here is what stood out to me: There are more people wanting to learn about wine than there are teachers. And there is no one that will teach like me.
A massive weight was lifted from my shoulders once I allowed myself to educate and enlightened my grape audience with my authentic point of view. I immediately found myself to be more relatable and my audience to be more enlighten with grape passion. Some people are going to love it and some people are going to hate it; this brand is definitely not created to keep everybody happy.
For the people that do relate, welcome to this #GrapeNation. Cheers!
The Winey Blog
Stuff you want to, and need to know about wine. Have a question? Ask me!